Space is one of the most important design tools because it dictates everything, from flow to readability. Designers are starting to use space in ways that we didn't see on the web a decade ago. More site designs include wide spaces, more space between lines of text, and a general use of open space. Key spatial relationships include coherence in spacing.
Similar elements must include similar spacing. The amount of space between lines in a paragraph should be the same, as should the amount of surrounding images. Space is also important when it comes to creating a focal point for users. An image or text surrounded by white space will appear larger and more important than one that is clustered in a smaller or narrower place in the design.
It's also important to note that space isn't always white. It refers to the lack of elements, and it can also be a background color or a texture. The “About Us” page should tell users who you are and what you do for a living. You can describe the philosophies or objectives of the company or how the site was created.
This page can also be the place for customer or user testimonials and success stories. This type of page can also serve as a gateway to related pages or even to social media profiles. The only problem that usually happens with About Us pages is that they get long and neat. Keep the page simple; give users enough information to get interested but not bored.
And remember to keep the design interesting. The key is to make it highly visible. Having contact information, such as a phone number, a physical address, or a form for contacting the website owner, adds legitimacy to your site and business. It can be frustrating for users to want to find you and that the information doesn't appear clearly on the site.
In most cases, a website is the gateway to an action: making a sale, providing information, collecting contact information. To ensure this action, call-to-action instructions must be obvious and robust. A footer is how you can connect with your audience with a wealth of information without hindering the design. Because the footer is at the bottom of the page, it's a logical location for a small site map, company or contact information, links, and the context of your site.
While there are many important components to effective web design, including these ten key elements can make all the difference. Be careful when designing with space, simple navigation, about us, contact information, calls to action, search, footer information, buttons, images and web fonts. These often-overlooked details can make or break the entire design of your site. Setting your goal is very important.
Make a list of everything you want from your website. Create a list of queries such as what type of website you want to design, why you are designing the website, what results you expect from that website and many more. One of the most surprising facts about generating traffic on a website is that your website should have the potential to impress the visitor within the first 10 seconds they visit your website. In fact, these moments are very valuable because more than 90% of visitors make an immediate decision about you and your website upon viewing the home page.
A good business website should leave no room for conjecture, but should clearly convey what's on offer as soon as a visitor arrives. Every second, 25% of people use smartphones and tablets to surf the web and that's why your website should be optimized for mobile devices. Background videos focus on engaging the visitor from the moment they arrive at your page. The video allows your visitor to understand the key points of your company without having to read a single line of text.
In addition to background videos, short videos about products or functions are also in fashion, since they can be used to highlight a specific use case. These short videos are great for bringing your solution to life, without overwhelming the visitor with a long experience that they must witness. Whether you're completely designing your website with a flat design or using shadows and other elements, it's important to be consistent throughout your website. The footer is usually a repetition of elements found elsewhere (such as adding a search at the top of the page in the main navigation and again in the footer).
Not only is the flat design easier for users to understand, but it can also load more quickly on websites without complicated or overly technical elements. Some of these elements help tell stories and explain the essence of your company, while others work to immediately capture user interest or improve the experience on any device. Make sure you do everything you can to create a high-quality website using as many of the 22 key elements I described above. In practice, this means creating mobile friendly website designs that take advantage of the principle of responsive web design, which allows website elements, such as images, text, and user interfaces (UIs), to change scale and size automatically depending on the device used to access the site.
From plenty of white space and great images to clear search and call to action functions, these common elements are what users expect when it comes to using a site with ease. The website is essential for a company today, and in doing so, you must consider the essential elements of a website. The next time you think about getting quality web design services, ask them about the essentials of a good website that they know about. As you can see in the image below, the graphic elements have a sense of depth thanks to the shadows that surround them without exaggeration.
I'll try to update the article and include a responsive website to make it an essential element of a website these days. The flat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. This is the basics, but it works as an essential element for the success of your website, without a doubt. Supporting items and projects can help you move your website more quickly toward the given objectives.
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